One year in: SEO lessons from publishers after Google’s AI Overviews

One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating.

One publisher is rethinking its SEO strategy, backing away from optimizing content for long-tail search queries. Another is reinvesting in exclusives, scoops and breaking news — prioritizing urgency over evergreen stories. A third is actively working to reduce its reliance on Google for traffic altogether.

Article Source
https://digiday.com/media/one-year-in-seo-lessons-from-publishers-after-googles-ai-overviews/