Nvidia says the RTX 5090 is not dead but admits supply is tight – Startup Fortune

Nvidia says the RTX 5090 is not dead but admits supply is tight – Startup Fortune

By Elroy Fernandes
Publication Date: 2026-10-17 15:35:00

Nvidia’s own GeForce boss had to stand up at a product launch and insist the company’s flagship gaming card isn’t being killed off, then immediately admit why everyone believed it was.

Jeff Fisher, senior vice president of Nvidia’s personal computing business, told Taiwanese media at the RTX Spark launch event in Taipei on October 16 that reports of the RTX 5090’s discontinuation aren’t true. The card, Fisher said, will keep shipping. He didn’t stop there, though. Supply chain capacity, he acknowledged, is “indeed somewhat constrained,” even as Nvidia is “going all out to bring products to market,” according to Tom’s Guide’s report on his comments.

That’s a strange thing for an executive to say if the goal is pure reassurance. You don’t admit supply is constrained unless the constraint is real enough that denying it outright would be laughable.

The rumors had a paper trail. Micro Center began marking numerous RTX 5090 listings from Asus, MSI, Gigabyte, PNY and Zotac as “not carried,” according to Club386 and Overclock3D, language the retailer uses for products it doesn’t plan to restock. Separately, leakers including one going by MEGAsizeGPU and another known as hongxing2020 claimed Nvidia had issued a factory notice halting GB202 chip production for GeForce cards entirely, redirecting the silicon to the professional RTX Pro line instead, with a 24GB RTX 5080 positioned as the new top consumer card. Nvidia never confirmed any of that, and as of Fisher’s comments…