NVIDIA Passes Another $300 Hit to RTX 5090 Board Partners as VRAM Shortage Pushes Flagship GPU Toward $5,000

Once again, we may see the RTX 5090 prices jumping even further as NVIDIA has reportedly hiked the GPU price due to VRAM shortages.

GeForce RTX 5090 and RTX 5090 V2 Reportedly Seeing Another Price Hike Due to VRAM Procurement Costs

NVIDIA is once again set to increase the prices of its flagship Blackwell GPUs worldwide. Due to the ongoing VRAM shortages and higher VRAM sourcing costs, the company is reportedly bringing another hike for its board partners. It’s expected that the GPU prices will jump by another $300, as if the GPU wasn’t selling for 2X its original price.

Board Channels report that due to another memory cost hike, NVIDIA is set to increase the cost of its RTX 5090 and RTX 5090 D V2 China-variant. It’s said that as much as a $300 price hike is expected to be seen for both models. Since VRAM procurement costs have surged significantly, NVIDIA will pass down the price hike to its AICs, and while the company hasn’t officially announced a new retail pricing, it’s obvious that AICs will have no choice but to increase the GPU prices even further.

It’s expected that the GeForce RTX 5090 will now start selling for over $4000, starting next week. We are already seeing the GPU selling for $4000 or even higher for a while now, and therefore, the price could touch $4500-$5000 mark very soon. If GDDR7 memory procurement costs have increased, then other RTX 50 series models might be affected as well. Even though this is our…