NVIDIA Now Controls Over 90% Of PC Graphics Card Market As Tariffs Take A Toll

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NVIDIA Now Controls Over 90% Of PC Graphics Card Market As Tariffs Take A Toll

By Paul Lilly
Publication Date: 2026-03-06 10:32:00

NVIDIA is absolutely dominating the PC graphics card market. We already knew this, of course, but according to the latest market audit by Jon Peddie Research (JPR), NVIDIA’s lead has grown to new heights to the point where virtually every add-in board (AIB) is a GeForce product. As in, NVIDIA’s graphics cards now account for 94% of all AIBs in the wild.

That translates to greater than 9 out of every 10 graphics cards, to put it in a slightly different context. It might even be higher than reported, as JPR’s results reflect the tally from the fourth quarter of 2025, and we’re now just a few weeks away from closing up the first quarter of 2026.

It’s also possible that NVIDIA could have given up some ground to start 2026, though not likely if going by recent trends. That 94% figure is up from 92% in the third quarter of 2025, and up from 84% from the fourth quarter of 2024. Incidentally, NVIDIA also hit the 94% mark in the second quarter of 2025.
Graph of total PC graphics add-in board market share.
Source: Jon Peddie Research

Meanwhile, AMD’s graphics cards now account for 5% of all AIBs, according to the report. That’s down from 7% in the previous quarter, and down from 15% from the prior year.

What about Intel? It’s Arc shipments stayed flat to account for 1% of the total AIB market. We’re rooting for Intel to have a bigger presence among gamers—competition is good for consumers, after all—but it just hasn’t happened and the future is uncertain. It also now faces the added challenge of higher memory…

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