Nvidia is all-in on DLSS, but AMD’s simpler GPU strategy is starting to look smarter

The writing has been on the wall from the moment Nvidia introduced DLSS, and then followed up with DLSS Frame Generation. The company is all-in on AI, and ever since we got frame gen, hardware upgrades have stopped being the sole focus of every new release. Instead, DLSS and Multi-Frame Generation drive the hype.

AMD has FSR, of course. But its more straightforward approach is starting to look really appealing now, when you need a degree in Google search to figure out what your GPU is capable of.

Nvidia’s DLSS stack gets bigger and bigger, but not for everyone

What can your GPU actually do?

I remember when we were all excited by hardware-level upgrades. More VRAM, more cores … Stuff that actually makes a difference in nearly every workload. But these days, the upgrades hinge heavily on AI, and DLSS is Nvidia’s ultimate ace.

It’s not that these GPUs no longer get hardware upgrades; obviously, they do. It’s more that a lot of the advertised performance relies on DLSS being toggled on, and each new iteration of the tech—especially the frame gen bit—is more impressive than the previous one. Some call frame generation a crutch for poorly…