Nvidia GPUs are massively overpriced, and AMD’s performance advantage is too big to ignore just for DLSS

Nvidia GPUs are massively overpriced, and AMD’s performance advantage is too big to ignore just for DLSS

By Ismar Hrnjicevic
Publication Date: 2026-09-26 22:00:00

NVIDIA has built a phenomenal software ecosystem around its consumer graphics cards, with DLSS often at the heart of the argument for buying a GeForce GPU.

While DLSS’s feature set is undeniably the best that exists right now, it just doesn’t make up for the exorbitant prices that NVIDIA’s graphics cards are going for. Many gamers are choosing NVIDIA specifically to get DLSS, but the truth is that you could get a substantially more powerful graphics card with much more raw rendering performance and often more VRAM if you just went with AMD instead.

NVIDIA’s GPU premium has become the norm

Paying for the badge

NVIDIA has been the more expensive alternative to AMD (and, more recently, Intel) for as long as I can remember.

When I was growing up in the 2000s, people would laugh at you for having an ATI Radeon card, and, truthfully, NVIDIA was often the better choice. I remember not even being able to play the original Call of Duty 4: Modern Warfare because my particular Radeon card lacked Shader Model 3.0 support, while NVIDIA cards of the time worked just fine.

A lot has changed since then, but NVIDIA has held onto that reputation. In…