Nvidia GPU Prices Surge 41% in Europe [2026]

European GPU buyers just got hard numbers confirming what their wallets already knew: graphics cards cost dramatically more than they did over the summer. A European GPU-market tracker measured the average Nvidia graphics card price climbing from roughly €783 on June 28 to about €1,107 by September 28, a jump of 41.3% in three months. AMD’s Radeon lineup rose more slowly but still painfully, from around €644 to €826, a 28.3% increase over the same window. The pricing data was reported on September 29, 2026 and corroborated independently by PCGuide, which attributed the surge to the ongoing memory shortage rather than any change in chip design or manufacturing cost for the GPUs themselves.

The timing matters. These are not holiday-season markups or a one-off import tariff. They track almost exactly with a broader…