Nvidia Could Double Down on Perplexity. AI Startup Seeks $30 Billion-Plus Valuation.

Nvidia Could Double Down on Perplexity. AI Startup Seeks  Billion-Plus Valuation.

By Matias Civita
Publication Date: 2026-08-24 16:33:00

Nvidia is reportedly considering another investment in Perplexity, a deal that could push the artificial intelligence startup’s valuation above $30 billion as its revenue surges and competition intensifies across the AI search market.

The chipmaker is in discussions to participate in a new equity funding round for Perplexity, according to The Information, which cited people familiar with the talks. The potential financing would represent a jump of more than 50% from the $20 billion valuation Perplexity finalized about a year ago.

The size of Nvidia’s potential investment has not been disclosed, and there is no guarantee the discussions will result in a deal. Perplexity declined to comment on The Information’s report, while Nvidia did not immediately respond to Reuters’ request for comment.

Perplexity’s business continues to expand at a rapid pace. The startup’s annualized revenue has climbed above $750 million, compared with less than $250 million at the beginning of 2026, the outlet noted. That means the company’s revenue run rate has more than tripled in less than a year.

One contributor to that growth is Perplexity Computer, the company’s cloud-based AI agent designed to automate computer tasks for professional users. The potential investment would also deepen an existing relationship between Nvidia and Perplexity. Nvidia is already among the startup’s high-profile financial backers, alongside Amazon founder Jeff Bezos and Japan’s SoftBank Group.

For Nvidia, backing…