By Jo He-rim, Moon Joon-hyun
Publication Date: 2026-06-05 11:39:00
Jensen Huang joined the heads of SK, LG and Naver, highlighting Korea’s central role in Nvidia’s AI ambitions.
Nvidia CEO Jensen Huang met with some of South Korea’s most influential business leaders over Korean barbecue, soju and beer Friday in Seoul, kicking off a closely watched trip with fanfare, selfies and Korean food culture.
Huang arrived at Hyeongnim Jeoyo — roughly translated as “Bro, it’s me” — a pork belly restaurant in the popular Hongdae neighborhood, where he joined SK Group Chairman Chey Tae-won, LG Group Chairman Koo Kwang-mo and Naver founder and Chairman Lee Hae-jin for dinner. For the second leg of the evening, the executives walked through the streets of Hongdae, drawing a large crowd of onlookers, before heading to a nearby outlet of BBQ, a popular South Korean fried chicken chain.
At the restaurant, Huang and the business chiefs shared somaek, a popular Korean mix of soju and beer. Huang joined the local drinking ritual, stirring the drink with a spoon before raising his glass.
“Go Korea! SK, LG, Naver, cheers!” Huang shouted with the three Korean business leaders.
Stepping outside during the dinner to speak to reporters, Huang said he came to Korea to thank Nvidia’s local…
