No AI, No Problem: 5 Consumer Stocks Quietly Outperforming Nvidia This Year

No AI, No Problem: 5 Consumer Stocks Quietly Outperforming Nvidia This Year

By Shivani Kumaresan
Publication Date: 2026-08-27 05:31:00

  • Cracker Barrel stock’s 130% surge has been fueled by stronger sales trends, cost improvements and strategic changes. 

  • Cheesecake Factory stock has more than doubled this year, helped by strong growth from its restaurant brands. 

  • CarMax has gained over 65%, supported by stronger sales, cost cuts and improving used-car conditions.

While all eyes are on Nvidia Corp.’s (NVDA) magnificent second-quarter (Q2) performance, a handful of unexpected consumer names — a restaurant chain, a lingerie retailer, a used-car dealer, a country-store operator and an online rental marketplace have quietly crushed the chip giant’s 2026 stock performance in a reminder that run-of-the-mill earnings beats can outrun even the market’s flashiest growth story.  

Nvidia stock jumped about 5% after hours after the company projected 70% revenue growth for fiscal 2028, easing concerns that huge AI spending may not translate into strong sales. 

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Nvidia shares are up over 12% year-to-date, a solid gain but a far cry from its 2023-2024 triple-digit rallies and one overshadowed by bouts of AI-trade volatility tied to valuation worries and circular-revenue concerns. Meanwhile, Cheesecake Factory Inc. (CAKE), Victoria’s Secret & Co. (VSXY), Cracker Barrel Old Country Store Inc. (CBRL), Carmax Inc. (KMX)…