Nielsen is using AWS Clean Rooms, a privacy-enhancing technology on Amazon Web Services, to help agency customers understand the impact of their advertising campaigns without sharing raw data. The Nielsen ONE platform combines big data with people-based panels to provide accurate insights into impressions, reach, and frequency across platforms. Brands and agencies can use first-party data to gain detailed audience insights and optimize their media investments without compromising privacy.
To automate data collaborations using AWS Clean Rooms, Nielsen implemented governance controls and an automated provisioning pipeline. This pipeline simplifies the onboarding process for partners and ensures the standardization of data schema for future collaborations. By using AWS CloudFormation, Nielsen can efficiently create collaborations, manage infrastructure resources, and ensure data security. Additionally, the pipeline streamlines the process of creating clean rooms, which can be time-consuming and error-prone when done manually.
The automated provisioning pipeline requires certain prerequisites to be met, such as existing tables in AWS Glue and a formal data agreement between Nielsen and the agency. Data scientists are empowered to explore and experiment within the clean room collaboration by using analysis templates and a tagging system for template management. This approach allows data scientists to define parameters, test templates, and promote them for scheduled runs while ensuring data privacy and control over analysis templates.
Overall, Nielsen’s automated provisioning pipeline demonstrates a commitment to simplifying data collaboration practices while protecting data privacy. By leveraging AWS CloudFormation and automation, Nielsen streamlines the onboarding process for agency customers and empowers data scientists to collaborate effectively while maintaining control over analysis templates. This innovative approach highlights the benefits of using IaC and custom automation to streamline data collaboration processes and drive business value for brands and agencies.
Article Source
https://aws.amazon.com/blogs/industries/nielsen-empowers-agencies-with-advanced-audience-media-planning-and-measurement-on-aws-clean-rooms/
