Get more from your ads with the latest AI measurement tools.
Consumer journeys are more dynamic than ever, and marketers are under pressure to connect every ad dollar to the bottom…
Tag: Measurement
ANA’s cross-media venture hires Google and VideoAmp vets, nears TV measurement deal – Ad Age
ANA’s cross-media venture hires Google and VideoAmp vets, nears TV measurement deal Ad Age Article Source https://adage.com/article/ad-measurement/anas-aquila-hires-google-and-videoamp-vets-neares-tv-deal/2604111
Google opens Meridian, its marketing measurement tool, to all users – Search Engine Land
Google opens Meridian, its marketing measurement tool, to all users Search Engine Land Article Source https://searchengineland.com/google-meridian-all-users-451286
Nielsen enhances agency capabilities with Advanced Audience media planning and measurement using AWS Clean Rooms | Amazon Web Services
Nielsen is using AWS Clean Rooms, a privacy-enhancing technology on Amazon Web Services, to help agency customers understand the impact…