An IBM-commissioned study reveals that international sports fans are optimistic about the impact of AI and other technologies on their digital sports experiences. The study, conducted by Morning Consult with over 18,000 participants in 10 countries, emphasizes a generational shift towards embracing AI-powered experiences in sports consumption.
Younger sports fans, aged 18-29, are more likely to prefer AI-enhanced features and digital platforms for sports content consumption compared to older fans. Real-time updates and personalized content are top priorities for engaging fans across all age groups. The study shows that 58% of respondents aged 18-29 believe AI will have a positive impact on sports, while 40% of those over 55 share the same sentiment.
The findings also highlight that fans prioritize short, personalized content across various platforms, with social media being a popular choice for accessing additional sports content. Younger fans are more likely to watch sports highlights through social media, turning to multiple devices for an enriched viewing experience.
The study emphasizes the importance of data analytics and AI in enhancing sports experiences, with 63% of respondents acknowledging the positive impact of data analytics on sports. When it comes to AI-driven enhancements, real-time updates (34%) and custom content (29%) rank high among sports fans.
Additionally, the study reveals that fans are increasingly using multiple devices to follow sporting events, with 28% of respondents using at least two devices simultaneously. Mobile devices have become a prominent alternative for watching sports, with 20% of consumers considering it the best way to watch sporting events.
Overall, the study underscores the evolving preferences of sports fans towards technology-driven experiences, emphasizing the potential for AI to revolutionize sports consumption and engagement. IBM’s ongoing commitment to leveraging Watson AI and data analytics in sports partnerships aims to meet the evolving expectations of fans worldwide.
For more insights from the study, visit https://newsroom.ibm.com/image/IBM+Global+Sports+Attitudes+and+Behaviors+Report+June+2024.pdf. IBM, a global leader in hybrid cloud and AI technologies, continues to empower clients across industries with innovative solutions that drive digital transformations while upholding principles of trust, transparency, and inclusivity. To learn more about IBM, visit www.ibm.com.
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Sarah Benchaita
IBM Corporate Communications
sarah.benchaita@ibm.com
Marisa Conway
IBM Corporate Communications
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Source: IBM, PR Newswire
(Note: This summary is based on the PR Newswire article titled “IBM Study: Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations, Including AI”)
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