By Roger Montti
Publication Date: 2026-04-14 22:22:00
Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. The implication of the message is that Search Console has not previously been collecting those impressions, which is incorrect.
Search Console Impressions
The Search Console impressions report shows how often a site appeared in Google’s search results, regardless of whether or not users clicked. The impressions report by itself is not the metric to pay attention to, but rather the meaningful metrics are t he associated keywords and their positions in the search results. This enables an SEO to identify high value keyword performance and to enable better decisions on addressing performance shortcomings.
The report breaks queries down by:
1. Queries (What people searched)
2. Pages (Which URLs showed up)
3. Countries (Where searchers were located geographically)
4. Devices (Desktop, Mobile, and Tablet)
5. Search Appearance (shows…
