New AI Tool From Amazon’s AWS Speeds Up Vertical Video Clip Process; Fox, NBCUniversal Among Initial Customers

Amazon‘s AWS is rolling out a new AI-enabled product it believes will help broadcasters meet the social media moment.

AWS Elemental Inference enables the conversion of live and on-demand footage into vertical videos optimized for mobile and social.

In carrying sports and other live events, networks and streamers are increasingly pumping out vertical videos designed for mobile devices. In success, the videos trend on TikTok, Instagram Reels, YouTube Shorts and other platforms, increasing engagement and luring younger viewers. Yet the process can be time-consuming, due to a largely manual process whereby video captured by the main crew is rendered for mobile.

AWS said the new setup utilizes a “process once, optimize everywhere” scheme, achieving latency of 6 to 10 seconds compared with as much as a minute with rival tools.

NBCUniversal and Fox Corp. are among the initial customers of the offering, Samira Panah Bakhtiar, GM of Media &…