By Somantra AI
Publication Date: 2026-09-29 06:06:00
Sydney, Australia, Sept. 29, 2026 (GLOBE NEWSWIRE) — Somantra today announced general availability of its AEO Metrics Suite, a set of three proprietary scores, Brand Mindshare, Brand Consideration and Brand Engagement. The scores measure how generative AI platforms position a brand against its competitors. The suite is built on the company’s existing Answer Engine Optimization and Generative Engine Optimization conversation-mapping infrastructure, which tracks millions of AI search conversations per brand category, and is aimed at marketing teams that need to answer not only whether a brand is visible in AI search but whether it is being chosen. For more information visit https://somantra.ai/
Most brands currently measure AI search presence through mentions and citation frequency: a count of how often a brand or its domain appears in an AI-generated answer. Those counts leave three questions unanswered. They carry no signal on sentiment or positioning, so a brand cited once as an alternative and a brand cited as the recommended choice register identically. They ignore query sensitivity. And they treat single answers as representative of what are, in practice, multi-turn conversations, in which a brand can be named once and dropped or questioned and reinforced across several exchanges.
Somantra’s own perturbation testing, run across 4,445 ChatGPT responses and 135 matched query pairs in the Australian insurance category, found that a single-word change to a query can…