By Francesco Agnellini
Publication Date: 2025-11-24 15:12:00
The line between human and machine authorship is blurring, especially as it becomes increasingly difficult to tell whether something was written by a person or an AI.
Now, in what appears to be a turning point, digital marketing company Graphite recently released a study showing that more than 50% of articles on the internet are generated by artificial intelligence.
As a scientist who studies how AI is constructed, how people use it in their everyday lives, and how it impacts culture, I’ve been thinking a lot about what this technology can do and where it falls short.
If you’re more likely to read something online written by AI than by a human, is it only a matter of time before human writing becomes obsolete? Or is this simply another technological development that humans will adapt to?
It’s not all or nothing
As I thought about these questions, I remembered Umberto Eco’s essay “Apocalyptic and Integrated,” originally written in…




