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Publication Date: 2026-02-25 19:00:00
Hawthorn coach Sam Mitchell ahead of the 2026 AFL season. Image: AFL Photos
When Sam Mitchell traveled to the United States in October, the Hawthorn coach was impressed by how the Ohio State Buckeyes football program incorporated artificial intelligence into everything.
It wasn’t spoken about openly, but it was used everywhere. And has been for some time.
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The powerhouse NCAA Big Ten Conference wasn’t the only place Mitchell visited to see how AI is making a difference. The 43-year-old uses most of the off-season balls for professional development.
Last year he visited six other universities and organizations in the US to study the benefits of AI and is now using it not only at the club during the week, but…
