Whereas AI is rapidly changing into a focus of contemporary promoting, powering every little thing from media planning to artistic optimisation, solely half of entrepreneurs are absolutely assured of their data of AI tech, in response to a brand new international report from programmatic media associate MiQ.
‘The AI Confidence Curve,’ surveying 3,169 entrepreneurs throughout Australia and 15 different nations, reveals that three quarters of Australian entrepreneurs (75 per cent) say they plan to make use of AI extra within the subsequent 12 months however solely half are absolutely assured of their data of AI tech.
Globally, the findings are related, with 72 per cent of entrepreneurs planning to use AI in additional methods over the subsequent 12 months, however solely 45 per cent really feel assured of their means to use it efficiently.
“I used to be unsurprised that Australian entrepreneurs got here out increased than different markets surveyed, each throughout planning to implement and confidence to take action, as we’ve historically been a really revolutionary market,” MiQ ANZ managing…
https://www.bandt.com.au/miq-report-reveals-gap-between-ai-usage-readiness-in-advertising/
