By Luis Rijo
Publication Date: 2026-11-05 05:32:00
Mediaocean said on November 4, 2026 that its Prisma platform had completed a Prisma Direct integration with the Microsoft Advertising Platform, connecting three parts of search buying that agencies have typically handled in separate systems. Buyers can send orders from Prisma to Microsoft Advertising, receive campaign performance data back into Prisma, and receive Microsoft Advertising invoices electronically in Prisma’s Invoices module, according to Mediaocean.
The announcement takes Prisma Direct into search for the first time. Mediaocean launched the product in March to automate direct deals between agencies and premium media companies, with Disney as the first partner and Warner Bros. Discovery added in September. Microsoft is the first search platform named. The order connection itself is not new, though: PPC Land reported in December 2024 that Microsoft Advertising had launched automated order insertion through Prisma, with billing and reconciliation listed for “the…
