By Cale Hunt
Publication Date: 2026-02-03 20:00:00
The AI revolution has been anything but kind to content creators and publishers, and the disruption of traditional revenue streams that for years kept the lights on has seen more than a few outlets go dark. Despite lawsuits and other legal troubles, the big AI firms have largely seemed content to forge ahead with using content as they please.
Microsoft hopes to change an otherwise bleak AI-driven future for publishers with its new Publisher Content Marketplace (PCM), which has just been announced as entering an early stage on the Microsoft Advertising blog.
