Microsoft, Google, Amazon, Meta Back Initiative To Test Eco-Friendly Data Center Tech

Microsoft, Google, Amazon, Meta Back Initiative To Test Eco-Friendly Data Center Tech

By Chloe Gallivan, South Florida
Publication Date: 2026-05-27 15:47:00

Amid growing backlash against data centers, which now count the Vatican as a critic, four of the companies pouring hundreds of billions of dollars into their build-out are backing a new initiative focused on testing new and environmentally friendly technologies in data centers.

Microsoft, Google, Amazon and Meta have signed on to the Data Center Innovation Initiative, an effort led by nonprofit investor Elemental Impact that aims to fund up to 10 startups developing technologies around cooling, energy storage and low-carbon building materials to enable clean power, improve efficiency, and reduce energy…