Microsoft Clarity Helps Merchants Welcome AI Shopping Agents | PYMNTS.com

The new Agentic Analytics feature allows website owners to see what support AI agents do on their site and test whether those agents can complete tasks. This feature is meant to help website owners discover if they are losing customers because agents are unable to find a promotion or complete a checkout. It also includes simulation assessments that help website owners find these problems before customers do, according to the post.

Another new feature, which has been added to Brand Agents, helps retailers get their products discovered in Microsoft Copilot, Bing and MSN when shoppers ask Microsoft’s AI for recommendations. This feature has been added to the existing one that helps website owners bring an AI assistant to…