Microsoft backs away from Copilot PC branding as OEMs abandon the label

Microsoft backs away from Copilot PC branding as OEMs abandon the label

By Zac Bowden
Publication Date: 2026-09-24 15:21:00

In 2024, Microsoft and Qualcomm kicked off a new category of Windows hardware it called “Copilot+ PCs” that set the baseline for a new wave of AI-first computers, and launched with exclusive features that would not be made available on PCs that didn’t meet a new set of system requirements.

The launch didn’t go smoothly. Copilot+ PCs were met with immediate backlash from security researchers after discovering that Copilot+ PCs blockbuster feature, Recall, was woefully insecure. This forced the company to delay Recall and ship this new category of devices without its leading AI experience.