Microsoft and Postel: An Innovative New Data and AI-Driven Solution to Optimize Italian SMEs’ Relationships with Their Customers

Microsoft and Postel: An Innovative New Data and AI-Driven Solution to Optimize Italian SMEs’ Relationships with Their Customers

By Business Wire
Publication Date: 2026-04-28 05:00:00

The Marketing Data Platform combines AI-powered market intelligence, first-party data and omnichannel activation to help SMEs analyze market trends and historical campaign performance, turning insights into audiences and increasingly targeted future actions.

ROME, April 28, 2026–(BUSINESS WIRE)–Microsoft and Postel, a Poste Italiane Group company, announce an evolution of their collaboration and of the agreements they have signed for the digitalization of Italian businesses, welcoming Audiencerate as technology partner in the Data and Direct & Digital Marketing space.

The agreement provides for the distribution of an integrated platform that combines Postel’s omnichannel physical-and-digital communication capabilities with Audiencerate’s data intelligence functionalities and Microsoft’s AI and Cloud solutions.

The solution enables SMEs to leverage and activate their own data across the entire customer relationship lifecycle, automating and orchestrating…