By Brooke Osmundson
Publication Date: 2026-06-15 18:55:00
Microsoft Advertising has launched Product Explorer, a new Merchant Center feature designed to help advertisers better understand product status and performance.
The tool provides a searchable view of product catalogs. Advertisers can quickly see which products are serving, which have issues, and which are driving results.
Product Explorer is currently available to U.S. advertisers with fewer than 100,000 SKUs.
Product Explorer Brings Product-Level Visibility To Merchant Center
Microsoft Advertising Ads Liaison Navah Hopkins announced the feature on LinkedIn.
According to Hopkins, Product Explorer was developed in response to advertiser feedback around feed management and product visibility.
Hopkins provided Search Engine Journal with a direct quote, stating:
We heard industry feedback that it was difficult to keep tabs on and manage feeds in Microsoft. With Product explorer, you can easily search for and understand which products are rejected, performing and which ones need…
