Microsoft Advertising gains LinkedIn company lists of up to 10,000 firms

Microsoft Advertising today published its October product newsletter, which details a HubSpot integration that feeds CRM lifecycle events into its bidding systems, company lists of up to 10,000 entries for LinkedIn-based targeting, and revised guidance on AI-generated creative.

In Short

Microsoft Advertising today sent advertisers its monthly update on new and changed tools, and the biggest item is a connection to HubSpot, a program companies use to track sales leads. That matters to firms that sell to other businesses, because Microsoft can now be told which ad clicks turned into qualified leads, and lists of up to 10,000 target companies can be uploaded at once for LinkedIn-based targeting. What changes is that sales-pipeline data and company lists sit closer to the ad account, although Microsoft has not published results showing whether that improves lead quality.

What the October edition contains

The newsletter is the third in a monthly series that Microsoft Advertising began…