During the Partner Growth Summit, HPE focused on artificial intelligence (AI) and introduced new competencies partners can acquire to enhance their abilities in the technology. The event marked a shift from previous years, where the vendor had launched the Partner Ready Advantage program covering computing, AI, hybrid cloud, and edge activities. Now, the spotlight is on AI, with HPE unveiling products incorporating the technology and working with Nvidia on solutions to support channel partners in tapping into the growing market.
Simon Ewington, global VP of HPE’s channel and partner ecosystem, reflected on the challenges of the past couple of years, including the global pandemic and supply chain shortages. Despite these hurdles, HPE recognizes the importance of partnerships in delivering value-added solutions to address customers’ business challenges. With over 2,000 partners enrolled in HPE Partner Advantage delivering more than $1 billion in as-a-service contracts, the company is dedicated to supporting partners. Ewington emphasized the importance of the channel in HPE’s success and highlighted the company’s efforts to provide enhanced support to partners.
The focus on AI was accompanied by the introduction of a sustainability competition with Nvidia and an HPE Aruba secure network service option. Ewington emphasized the significance of new competencies in helping partners unlock new revenue streams and accelerate their growth. By offering competitions, HPE aims to provide a structured approach for partners looking to engage with AI and capitalize on the expanding market.
Ewington reiterated HPE’s commitment to partners, emphasizing three key pillars of their strategy: leveraging the HPC innovation engine, increasing profitability for partners, and delivering an enhanced end-to-end experience working with HPE innovation. The company is investing in partners and aims to increase the relevance of the partner market and HPE partner community through these initiatives.
In conclusion, HPE’s focus on AI at the Partner Growth Summit underscores the company’s commitment to supporting partners and driving growth in the channel. By introducing new competencies, offering competitions, and emphasizing the importance of partnerships, HPE is equipping partners with the tools and resources needed to succeed in the evolving technology landscape.
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https://www.computerweekly.com/microscope/news/366589532/HPE-puts-the-focus-on-enabling-channel-to-sell-AI