By David Swan
Publication Date: 2025-12-03 18:00:00
Brady Morton was preparing for a big work trip Australian Financial Report profile when Instagram suddenly accused him of child sexual exploitation and permanently blocked his account.
“I don’t get involved in anything like that,” the Melbourne digital marketing entrepreneur told this masthead. “My Instagram is purely for lifestyle and travel. I’m not even a big poster.”
Morton’s agency Uleads spends between $7 million and $10 million annually on meta-advertising, but when his personal account was falsely flagged, he discovered that the tech giant’s support systems were essentially useless. “It’s sad,” he said. “You just get stuck and then your chat closes.”
“I worked directly with…