By Robert Hart
Publication Date: 2026-06-06 14:00:00
Facebook has long been filled with feeds of clickbait articles. Now Meta creates its own clickbait articles using AI.
The standalone Meta AI app now has a “For You” section that contains a list of clickbait-style stories for you to read. But the themes, images and text are all AI-generated – and as questionable as you would expect from AI-created works.
The Meta AI app first launched in April 2025 and focused on a public “Discover” feed that showed AI-generated images and conversations from other users (who often seemed unaware that they were being published). That’s all gone. The app now features a standard chatbot interface, as well as a “For You” page that has been in place for at least a few months and displays a stream of suggested article prompts that generate entire “stories” when tapped.
When I targeted myself, a London-based reporter, the prompts were aggressively British, covering topics such as tea, manners, pubs, royals, football – sorry, football -…