By Mumbrella staff
Publication Date: 2026-04-22 23:20:00
Meta’s AI business assistant is now available to advertisers in Australia as the technology rolls out beyond the US market
The announcement:
Today Meta announced the global beta expansion of the Meta AI business assistant for advertisers of all sizes in key global markets. Local language support is now available in APAC and ANZ, as well as US, EMEA and LATAM regions.
Since launching to small businesses in the U.S. in October 2025, advertisers have told us it helps them work faster and make safer decisions. In particular, businesses using Meta AI Business Assistant resolved common account issues at a 20% higher rate – from account optimization to core management tasks. And small business advertisers saw a 12% decrease in cost per result after applying opportunity score recommendations in Meta AI Business Assistant.
For Australian advertisers and businesses getting access now, the Meta AI business assistant can help:
Optimize campaign performance – Get…
