‘Making history’: Northland woman becomes world’s first customer to be digitally cloned

Wright was selected ahead of hundreds of applications nationwide to become Skinny’s AI-created brand ambassador.

Her clone will be used to deliver campaign messages and “out-of-the-box” advertising that does not need traditional production shoots.

Wright, a former Telecom engineer, had a reasonable grasp on the technology, helped by her son who had worked in an AI start-up in Australia.

“So I knew…