Google made important announcements today regarding updates to its ad platform that will benefit advertisers by enhancing query matching and branding controls. The key updates include a new recommendation for broad match brand inclusions, brand exclusions on all match types and dynamic search ads, improved visibility in search term reports, and easier blocking of misspelled searches.
Advertisers will now have more powerful tools to control how their ads are displayed and gain more visibility into misspellings in their search terms report, making it simpler to exclude negative terms. These updates will likely lead to advertisers adjusting their strategies to make the most of these new features, especially in managing brand-related traffic and misspellings.
Anu Adegbola, the paid media editor at Search Engine Land, has been covering paid search, paid social, retail media, video, and more since 2024. She began her career in 2008 by delivering digital marketing campaigns, focusing on paid search, creating strategies, maximizing ROI, automating processes, and enhancing marketing efficiency through leadership. Anu is also the founder of the PPC networking event PPC Live, hosts the weekly podcast PPCChat Roundup, and is a brand evangelist at ClickTech. She is an international speaker and has presented at various conferences and events around the world.
Overall, these updates from Google will provide advertisers with more control and visibility over their ad campaigns, allowing them to make more informed decisions and optimize their strategies for better performance. With these improvements, advertisers can expect to see better results and more efficient management of their brand-related traffic and misspellings in their ad campaigns.
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https://searchengineland.com/google-ads-updates-search-query-matching-443671