This week, Google completed the rollout of the June 2024 Spam Update over a span of 7 days. As part of this update, Google has made some significant changes to its search interface, including abandoning the continuous scrolling feature for search results. Instead, Google is now testing the placement of link cards at the top … Read more
Google made important announcements today regarding updates to its ad platform that will benefit advertisers by enhancing query matching and branding controls. The key updates include a new recommendation for broad match brand inclusions, brand exclusions on all match types and dynamic search ads, improved visibility in search term reports, and easier blocking of misspelled … Read more
Google Ads has recently made changes to its query matching system, which will have a significant impact on digital advertisers. The new matching system has been revamped to provide more relevant search results to users, ultimately improving the overall search experience. As a professional journalist, it is important to understand these changes in order to … Read more