By SBS News
Publication Date: 2026-01-13 07:18:00
If you think you would spot an AI deepfake scam immediately, you are not alone.
But new research from CommBank suggests Australians may be far more confident than they should be, and it is in this gap that fraudsters thrive.
Because with deepfakes, the danger lies not only in the technology.
That’s what hijacks it – trust.
At the Commonwealth Bank, James Roberts, general manager of group fraud management services, says deepfakes are now being used to impersonate the kind of people we believe in, be it someone famous, someone well-known or someone we love.
“So what we talked about in the study is deep fakes. So, as you said, either video deep fakes or audio deep fakes. A lot of times these are impersonations of someone you trust, so it could be a celebrity, a public figure, maybe even a family member. And a lot of times it’s content that’s often hosted on social media platforms, dating apps, even messaging platforms.”
Mr Roberts says what makes this moment special is the scale and…
