LVMH Deploys AI Tools Across Operation, Seeking Efficiency and Customer Retention | PYMNTS.com

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LVMH Deploys AI Tools Across Operation, Seeking Efficiency and Customer Retention | PYMNTS.com

Luxury conglomerate LVMH is deploying artificial intelligence (AI) tools throughout its operations, targeting both operational efficiency and customer retention.

The company is using predictive AI, generative AI and AI agents across supply chain, pricing, product design and marketing, The Wall Street Journal (WSJ) reported Monday (June 9).

“Tech is, for me, mandatory to become super-efficient and at the same time keep the spirit and the essence of luxury and offer the best possible…

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https://www.pymnts.com/artificial-intelligence-2/2025/lvmh-deploys-ai-tools-across-operation-seeking-efficiency-and-customer-retention/

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