By Business Insider AI News Desk
Publication Date: 2025-12-28 19:39:00
Lou Gerstner, the former CEO of IBM who led the company through one of the most consequential turnarounds in corporate history, died on Saturday at the age of 83, the company said.
Gerstner ran IBM from 1993 to 2002, arriving at a time when the company was under severe pressure, and its future was in doubt. IBM was losing money, the tech industry was shifting rapidly, and there was widespread expectation that the company would be broken up.
Instead, Gerstner chose to keep IBM together. He pushed the company to organize around customer needs rather than internal divisions, helping reposition IBM as a provider of integrated technology and services for large enterprises. That decision became central to IBM’s recovery and renewed relevance.
Gerstner also drove cultural change inside the company. He emphasized direct decision-making, accountability, and execution, while insisting that innovation mattered only if it translated into real value for clients. The…
