By Luis Rijo
Publication Date: 2026-10-03 06:08:00
Two documents decided a great deal on Friday, and neither was written by a marketer. One was an 88-page opinion from a federal judge in Manhattan, which turned a decade of internal Google auction mechanics into questions a jury will now answer. The other was a file in a private code repository, which Apple devices call on at intervals to learn which advertising companies they are allowed to talk to. The first is public, numbered and appealable. The second has no published criteria, no notification process and no visible list of who is on it.
That contrast runs through most of the day’s reporting. Pricing, counting, identity, inventory: in each case someone outside the advertising industry is now setting the terms, and the industry is finding out afterwards.
A federal judge sends Google’s auction programmes to trial
Judge P. Kevin Castel of the US District Court for the Southern District of New York denied most of Google’s summary judgment motions on September 30, in a ruling PPC…
