Jeff Bezos has a new AI company, but he’s not developing a chatbot

Jeff Bezos has a new project: an AI company called Project Prometheus.

Bezos will serve as co-CEO alongside Vik Bajaj, who previously worked at Google X and Google’s biotech division Verily. The New York Times Reports.

Details about the Prometheus project are unknown. The NYT isn’t even sure when it was founded, although Bajaj’s LinkedIn profile says he has served as co-founder and co-CEO since November 2025. He names San Francisco, London and Zurich as locations.

It doesn’t seem that Bezos is interested in creating a ChatGPT competitor or video generator like Elon Musk did with xAI. Instead, Project Prometheus will focus on the development and manufacturing of computers, automobiles and spacecraft.

This is commonly referred to as “physical AI,” a concept that Nvidia CEO Jensen Huang has long touted as the next wave of AI development. Last month he said physical AI would “transform the world’s factories into intelligent thinking machines – the engines of a new industry…”