“It wouldn’t be a surprise if Microsoft and Nintendo followed suit” – Analysts react to PlayStation’s shock price rise as industry braces for more uncertainty

“It wouldn’t be a surprise if Microsoft and Nintendo followed suit” – Analysts react to PlayStation’s shock price rise as industry braces for more uncertainty

By Victoria Phillips Kennedy
Publication Date: 2026-03-27 13:39:00

Earlier today, Sony announced a shock price rise for its PlayStation 5 family of consoles. When these changes come into effect on 2nd April, those of us in the UK will see the base PS5’s retail price increase by roughly £90. The company cited “continued pressures in the global economic landscape” as the reason for the pricing changes.

Now, speaking with Eurogamer, industry analyst and research director at Ampere Analysis Piers Harding-Rolls says it is likely that both Microsoft and Nintendo will follow suit, and increase their own prices in the near future.

“The supply chain shock of the elongated increase in memory and storage prices – both essential for console hardware – means that there is some inevitability to the PlayStation hardware price increases announced by Sony today. It is likely that Sony had price protections for its components for a set period and this may well have come to an end,” Harding-Rolls said. “With no sign of prices easing largely due…