Amazon has a ways to go to set a new all-time high.
Amazon (AMZN 0.41%) hasn’t been a great investment over the past year. Since 2026 began, its stock has declined by more than 5%.
While it was positive for 2025, the negative price movement started in 2026 after Amazon’s poorly received fourth-quarter earnings report. The market sold the stock off by about 10% following earnings, and now the stock is down around 20% from its all-time high of just shy of $260.
If Amazon could hit $260 by the end of 2026, that would indicate a new all-time high for the stock. So, could Amazon return to that level by the end of 2026? Let’s find out.
Image source: Getty Images.
Amazon’s earnings were fantastic
The 10% sell-off following the announcement didn’t have a lot to do with Amazon’s actual results. Amazon told investors to expect between $206 billion and $213 billion in revenue for Q4, with operating income coming in around $21 billion to $26 billion. But earnings crushed expectations, with…
https://www.fool.com/investing/2026/02/15/is-amazon-stock-going-to-260/
