Amazon (AMZN +0.91%) just wrapped up what most investors would consider a failure in 2025, at least for the stock. Amazon’s stock rose about 5%, trailing the S&P 500‘s performance of 16%. Nobody who invested in Amazon expected it to lose to the market, but 2026 could be a year for it to bounce back and regain its status as a market-beating stock.
If you followed Amazon’s business throughout 2025, it may come as a surprise that its stock underperformed the market, as its results were quite strong. If Amazon can produce another year of strong results, I have no doubt that it will be a great stock pick for 2026. There are a lot of signs that point in that direction, and I think it makes Amazon one of the top stocks to buy now.
Image source: Amazon.
Amazon is doing well across the board
Amazon is more than just the e-commerce site you visit to purchase products. While it sells its own goods on the platform, it also sells goods from other sellers, has subscription revenue from its…
https://www.fool.com/investing/2026/01/07/is-amazon-stock-a-buy-for-2026/