Is Amazon Starting an Nvidia-Style Run? | The Motley Fool

Is Amazon Starting an Nvidia-Style Run? | The Motley Fool

By Adria Cimino
Publication Date: 2026-05-18 09:02:00

Nvidia (NVDA 4.39%) has rocketed higher since the earlier days of the artificial intelligence (AI) boom, surging a mind-boggling 1,500% over the past five years. This is for a very logical reason. The company has built an AI chip empire, offering the most powerful compute to drive the development and use of AI. And this has translated into record-level earnings quarter after quarter.

Nvidia continues to gain, rising about 25% so far this year. But it’s not the only company on track to win in the current and upcoming stages of the AI boom. Another tech company — one that’s also leading in the AI space — has seen its shares gather momentum in recent months, too.

I’m talking about Amazon (AMZN 1.19%), which has climbed more than 30% since the end of March. Is Amazon starting an Nvidia-style run? Let’s find out.

Image source: Getty Images.

Amazon’s AI story

So, first, let’s talk about how Amazon fits into the AI story. Most of us know Amazon as an e-commerce giant, and this business is benefiting from AI in a big way — the technology, used in various ways across the company’s fulfillment network, for example, helps it gain efficiency. And AI is also helping Amazon better serve customers through AI-powered virtual shopping assistants.

But where Amazon truly is leading in AI is through its Amazon Web Services (AWS) business. AWS is the world’s biggest cloud service provider, and AI has supercharged growth in recent quarters. Customers have been rushing to AWS for AI and…