By Seth Semilof
Publication Date: 2026-04-25 15:02:00
Photo Credit: Haute MD
A new study from Haute MD and 5WPR ranks the top 25 medical aesthetics brands by AI citation share — and reveals that Botox, Juvéderm, CoolSculpting, SkinCeuticals, and Morpheus8 are dominating the answers the luxury patient now reads first.
Somewhere between the fall of the Instagram research habit and the rise of the generative search box, the luxury patient quietly changed her behavior. She stopped scrolling. She started asking. And the first three sentences she now reads about a filler, a laser, or a board-certified surgeon are no longer being written by a beauty editor or a social-media strategist — they are being generated, in real time, by ChatGPT, Claude, Perplexity, and Google’s AI Overviews.
Until today, no one had measured what those engines are actually saying.
The Medical Aesthetics AI Visibility Index 2026, released this week by Haute MD in partnership with the independent communications firm 5WPR, is the first published audit of AI citation share in a category that has grown, largely unmonitored, into a $22 billion global market. The study ranks the top 25 medical aesthetics brands by how often they surface across four of the most widely used consumer AI platforms, drawing on more than 60 patient-intent queries across neurotoxins, dermal fillers, energy-based devices, medical-grade skincare, and surgical categories.
The findings are, depending on where a brand sits on the list, either a validation or a…
