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Infobip integrates Google Vertex AI with RCS to provide conversational AI functionality

Infobip integrates Google Vertex AI with RCS to provide conversational AI functionality
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Infobip, a global communications platform, now offers businesses access to conversational AI and AI-enabled chatbots through a new integration with Google Vertex AI. With the growing popularity of rich conversational messaging channels like RCS Business Messaging, businesses must provide advanced communications services to deliver personalized experiences to customers. By leveraging RCS Google Vertex AI, businesses can create conversational experiences and chatbots that improve customer engagement and drive conversions. This integration allows businesses to automate processes, provide personalized support, and deliver personalized interactions to enhance ROI, satisfaction, and loyalty.

Ivan Ostojić, Commercial Director of Infobip, highlighted the importance of RCS as a communication channel for businesses looking to connect with customers. He emphasized Infobip’s expertise in omnichannel messaging, telecommunications partnerships, and the power of Google’s Vertex AI to differentiate brands from their competitors through engaging conversational interactions.

Google Vertex AI is a machine learning platform developed by Google Cloud that simplifies the process of building and managing machine learning models and AI applications. By utilizing Vertex AI to create an RCS chatbot, businesses can provide intelligent support for customer queries, transactions, and issues throughout the customer lifecycle. Rather than developing separate chatbots for each use case, businesses can consolidate all interactions into a single messaging thread in RCS Business Messaging.

Infobip’s global cloud communications platform enables businesses to create connected experiences throughout the customer journey. By combining their expertise in RCS, telecommunications partnerships, and AI capabilities with Google’s Vertex AI, Infobip aims to help businesses deliver personalized and engaging messaging experiences to customers worldwide.

For more information about Infobip, visit their website or contact Andrej Mendas, Global Corporate Public Relations Manager, at Andrej.Mendas@infobip.com.

Article Source
https://finance.yahoo.com/news/infobip-integrates-google-vertex-ai-071100903.html

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