Increase in HPE GreenLake Sales Due to Expanded Branding Lines

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Increase in HPE GreenLake Sales Due to Expanded Branding Lines



HPE’s GreenLake strategy has undergone significant changes, making comparisons to past performance difficult. The company has shifted its focus to integrate all of its hybrid cloud solutions under GreenLake, a departure from previous years. HPE aims to expand the reach of GreenLake, with plans to include its entire product portfolio under the platform.

The GreenLake platform is now present in all solutions offered by HPE, whether customers choose capex or opex models. This shift means that all partners will be involved in selling solutions based on the GreenLake platform. HPE has seen growth in the adoption of GreenLake, with 34,000 customer organizations using the service and a total contract value exceeding $15 billion.

Despite initial skepticism about the as-a-service model, HPE has made strides in expanding GreenLake’s reach. The company is focusing on creating repeatable solutions and building expertise among partners. HPE is also introducing new features and competencies for its Partner Ready Vantage program, including AI acceleration workshops and multitenancy for the GreenLake cloud.

The multitenancy feature will allow MSPs to cater to dedicated customers with a single API endpoint and the ability to reassign licenses as needed. This new feature aligns with the evolving needs of partners and customers in the cloud services market. Overall, HPE’s strategy around GreenLake continues to evolve, with a focus on driving growth and expertise among its partners.

Article Source
https://www.theregister.com/AMP/2024/06/24/hpes_greenlake_strategy/