IBM’s new AI tool lets Masters fans search over 50 years of tournament history with a simple question

IBM’s new AI tool lets Masters fans search over 50 years of tournament history with a simple question

By Scott Thompson
Publication Date: 2026-03-23 20:29:00

As golf fans anticipate the 90th Masters Tournament at the illustrious Augusta National Golf Club, IBM continues to innovate the way they consume the first major championship of the season, including this year with its new AI-enabled digital experiences. 

IBM and the Masters Tournament announced Monday the new and enhanced digital fan features on the award-winning Masters digital platforms, including the Masters app, as they continue to evolve over their 30-year collaboration to bring rich history and on-course excitement to the millions watching from April 9-12.

One of those new features is within the Masters Vault video archive, which allows fans to explore over 50 years of Masters Tournament final round broadcasts. 

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A general view of IBM and the Masters Tournament’s “Masters Vault Search” within its app ahead of the 90th Masters Tournament in…