By Maria Ward-Brennan
Publication Date: 2026-06-10 05:00:00
| Updated:
IBM Consulting, under Mohamad Ali, claims to have surged ahead in AI by pioneering a human-plus-digital workforce and transforming its own operations before selling innovative solutions to clients, leaving less-prepared consulting rivals scrambling to keep up, writes Maria Ward-Brennan.
IBM’s consulting chief, Mohamad Ali, warns that AI will “implode” unprepared rivals, claiming the group has an 18‑month lead in the race because its competitors initially followed a different approach when GenAI first hit the market.
The consulting arm is backed by IBM, one of the world’s most famous tech titans and the holder of the blueprint for the modern-day PC, a backing not many other consultancy giants can brag about.
IBM Consulting generated $21.16bn (£15.8bn)in revenue for the full-year 2025, representing a…
