By afaqs! news bureau
Publication Date: 2026-10-28 08:10:00
Santosh Kumar has joined IBM as head of growth marketing, India South Asia.
Announcing his new role, Kumar wrote on LinkedIn: “I’m excited to share that I’m starting a new chapter as head of Growth Marketing, India South Asia at IBM.”
Kumar returns to IBM after previously spending over seven years with the company between 2010 and 2017. In his earlier stint, he held roles including manager – marketing, programme manager – business analytics and campaign planner.
Before returning to IBM, Kumar was chief marketing officer at AXISCADES, where he worked from October 2018 to December 2020. He was also performance marketing leader at Algonomy.
Kumar rejoined IBM in December 2020 as marketing transformation leader.
In his most recent role, Kumar led ecosystem marketing across APAC, working on demand generation, partner marketing and growth strategies.
