By Gordon PapeGordon Pape
Publication Date: 2025-12-30 15:52:00
Key Points
IBM is an AI pioneer, but it’s been slow to find a viable business model.
The tech giant is now betting on a mix of AI consulting and software to deliver AI solutions to enterprise clients.
IBM’s AI business is booming, and the company sees a massive opportunity to unlock enterprise productivity.
For a technology company to survive more than a century, it must continually reinvent itself. IBM(NYSE: IBM) has faced multiple crises throughout its long history, and each time, the company has ultimately found its footing through transformation.
In the 1990s, former CEO Lou Gerstner rebuilt IBM’s culture and pivoted the company toward services, shifting its focus away from hardware. Over the past decade, cloud computing has posed a significant threat to IBM, prompting the company to undergo another transformation into a leader in hybrid cloud computing.
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